In 2020, we were tasked with rebranding Philadelphia International Records in celebration of their 50th Anniversary.
As the creative producer on the project, I helped develop a brand book to relaunch social media channels and create original content series and oversee strategy across social channels and YouTube.
In 12 short months, the instagram channel gained over 30k followers, and the YouTube channel now has over 60,000 subscribers with 195 unique videos, resulting in over 25 million total streams.
